He’s at it again! Kanye West has continued to vent at former partner Nike, taking the opportunity during a concert again this week to complain about his treatment by the sports company.
West reportedly waffled on for more than six minutes and even sang about the company during his The Yeezus Tour stop Wednesday night at the Bridgestone arena in Nashville, Tennessee.
Taking on the role of a preacher, West talked to the crowd about following a dream, creativity and culture, alluding to the media and corporations who he feels have held him back from expressing himself fully.
The 36-year-old rapper then appeared to be leaving the stage, however returned to launch into a long discussion.
Kanye performing on his Yeezus Tour (Photo: WENN)
“Do you know who the head of Nike is?” West asked the crowd as he prowled back on forth on an arrowhead-shaped stage in a white mask. “No, well let me tell you who he is: His name is Mark Parker, and he just lost culture. Everyone at Nike, everyone at Nike, Mark Parker just let go of culture.”
West mentioned in recent interviews that he will be abandoning Nike for its rival Adidas as the latter can offer him a more lucrative deal.
Citing royalties as a reason for the move, West said: "The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family."
Nike allegedly refused West royalties from his two trainer designs (the Air Yeezy and Air Yeezy II) because he is not a sports star. He first released his Air Yeezy shoe in 2009.
Kanye claims he took the Adidas deal because he has to "provide" for his family now (Photo: WENN)
He's chafed recently during interviews at being categorized as just a musician, and told the crowd he has the Internet and the stage from which he can speak directly to his fans.
“I'm talking directly to you. No miscommunication,” West said. “Did you not want the Yeezys? Nike would make you believe it was my fault that you couldn't get them, but that was not the case. I wanted there to be as many Yeezys as there was LeBrons, and I wanted them to be at a good price, but that was not my choice, and we're going to change everything. And ... I'm going to create more than you think that any musician in the history of time ever could have.”
The father-of-one then went on to put his anger into song to the delight of the crowd. West sang that even though Nike wouldn’t take his call, other forward-thinking companies would jump at the chance.
“I talked to the head of Disney today,” West sang. “And I talked to the head of Louis Vuitton today. I swear to God on my life, I talked to them both today. I swear to God I talked to them both, and they wished me a Happy Thanksgiving. I said, ‘I want to talk about something that isn't turkey day. I want to talk about something different. I want to talk about dreaming.’”
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