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Rent the Runway
This Badgley Mischka dress is now available in a women’s size 22 and can be rented for $125 at Rent the Runway.
- Staff New York Business Journal
Designer dress rental site Rent the Runway has added a selection of plus-size designer dresses to its inventory.
The site’s new “RTR Plus” collection includes more than 40 styles from five designers available in sizes 14 to 22. Added to existing plus-size styles from Kay Unger and Adrianna Papell, designers Badgley Mischka, Carmen Marc Valvo and Theia created dresses exclusively for Rent the Runway, including extended sizes of dresses already available for rent in addition to new styles.
Prices range from $50 to $200 and the assortment offers a range from classic little black dresses to sequin and lace to evening gowns.
New York-based Rent the Runway said the new section is part of its overall mission to “democratize luxury fashion for all women” and comes at the request of customers who wanted designer apparel in larger sizes.
"Every woman deserves to feel beautiful before the most important occasions in her life and every woman regardless of her size should have her choice of the designer dress that gives her the most self-confidence," Chief Executive Jennifer Hyman said in a statement. "We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes."
The introduction of plus-size designer dresses also comes on the heels of the company’s launch of its “Our Runway” platform, which features customer-submitted photos of themselves in dresses rented from the site and allows users to filter dresses by entering their own dimensions to find photos of women who are similar to them.
“Our Runway demonstrates the company's belief that all women – regardless of size, age or ethnicity – are beautiful, by prominently displaying these photos of real women on its site as models,” the company said.
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